Ware, C.: Visual Thinking for Design, Morgan Kaufman/Elsevier, 2008

[Elsevier, 2008]

Type: Book/Paperback
Author: Colin Ware
Pages: 256
Publisher: Morgan Kaufmann
Publication Date: 2008

Key Features

1. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
2. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
3. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
4. Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.

[Elsevier, 2008]

ISBN 9780123708960

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Table of Contents

• VISUAL QUERIES
  • The Apparatus and Process of Seeing
  • The Act of Perception
  • Bottom-Up
  • Top-Down
  • Implications for Design
  • Nested Loops Distributed
  • Cognition Conclusion

• WHAT WE CAN EASILY SEE
  • The Machinery of Low-Level Feature Analysis
  • What Stands Out = What We Can Bias for
  • Visual Search Strategies and Skills
  • Using Multiscale Structure to Design for Search
  • Conclusion

• STRUCTURING TWO DIMENSIONAL SPACE
  • 2.5D Space
  • The Pattern-Processing Machinery
  • The Binding Problem: Features to Contours
  • The Generalized Contour Texture Regions
  • Interference and Selective Tuning Patterns, Channels, and Attention
  • Intermediate Patterns Pattern Learning
  • Visual Pattern Queries and the Apprehendable Chunk
  • Spatial Layout
  • Horizontal and Vertical Pattern for Design
  • Examples of Pattern Queries with Common Graphical Artifacts
  • Semantic Pattern Mappings

• COLOR
  • The Color-Processing Machinery
  • Opponent Process Theory
  • Channel Properties
  • Principles for Design
  • Color-Coding Information
  • Emphasis and Highlighting
  • Color Sequences
  • Color on Shaded Surfaces
  • Semantics of Color
  • Conclusion

• GETTING THE INFORMATION: VISUAL SPACE AND TIME
  • Depth Perception and Cue Theory

• 2.5D DESIGN
  • Affordances
  • The Where Pathway
  • Artificial Interactive Spaces
  • Space Traversal and Cognitive Costs
  • Conclusion

• VISUAL OBJECTS, WORDS, AND MEANING
  • The Inferotemporal Cortex and the What Channel
  • Generalized Views from Patterns
  • Structured Objects
  • Gist and Scene Perception
  • Visual and Verbal Working Memory Thinking in Action: Receiving a Cup of Coffee
  • Elaborations and Implications for Design
  • Novelty Images as Symbols
  • Meaning and Emotion
  • Imagery and Desire
  • Conclusion

• VISUAL AND VERBAL NARRATIVE
  • Visual Thinking Versus Language-Based Thinking
  • Comparing and Contrasting the Verbal and Written Modes
  • Linking Words and Images Through Diexis
  • PowerPoint Presentations and Pointing Mirror Neurons: Copycat Cells
  • Visual Narrative: Capturing the Cognitive Thread
  • Cartoons and Narrative Diagrams
  • Conclusion

• CREATIVE META SEEING
  • Mental Imagery
  • The Magic of the Scribble
  • Diagrams are Ideas Made Concrete
  • Requirements and Early Design
  • The Creative Design Loop
  • Visual Skill Development
  • Conclusion

• THE DANCE OF MEANING
  • Review
  • Implications
  • Design to Support Pattern Finding
  • Optimizing the Cognitive Process
  • Learning and the Economics of Cognition
  • Attention and the Cognitive Thread
  • What’s Next?

References

[Elsevier, 2008] Elsevier, Elsevier: Visual Thinking: Ware, Retrieved at: July 29, 2008. http://www.elsevierdirect.com:80/product.jsp?isbn=9780123708960