Visual Cue

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A visual cue is a signal and reminder of something; aiming to be self–explanatory and preattentive, it brings to mind knowledge from previous experiences providing a framework for its own interpretation.

References

[Moriarty]: Sandra E. Moriarty, An Interpretive Study of Visual Cues in Advertising, Retrieved at: November 2004. http://spot.colorado.edu/~moriarts/viscueing.html

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Glossary