Teaching:TUW - UE InfoVis WS 2008/09 - Gruppe 09 - Aufgabe 1 - Types of Data (quantitative vs. qualitative)

All research ultimately has a qualitative grounding

[Donald Campbell]

There's no such thing as qualitative data. Everything is either 1 or 0

[Fred Kerlinger]

Types of Data (quantitative vs. qualitative)

You can distinct between two types of data: quantitative data and qualitative data

Main points

Qualitative

• Qualitative research involves analysis of data such as words (e.g., from interviews), pictures (e.g., video), or objects (e.g., an artifact).
• Data can be observed but not measured.

whereas

Quantitative

• Quantitative research involves analysis of numerical data.
• Data which can be measured.

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