Graphic Design

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Graphic design is the applied art of arranging image and text to communicate a message. Combining text and image in a coherent way allows images to be explanations or visualizations of corresponding parts of text and vice versa.
Graphic design: IKEA–commercial by Art Lebedev

Trying to communicate complex information by forming a visually intuitive representation graphic design turns out to be a special case of information visualization, yet it tends to ignore the practical form follows function–doctrine — the sole guideline for InfoVis — and tries to produce not only useful, but even more aethetically satisfying (stylish) visual impressions.

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