Visual Variables

definition coming

Definition

Our usual way of communicating is with words. Written words consist of single symbols (letters), gaining meaning when arranged in certain combinations. The question is, if there are basic visual symbols that, arranged in a particular way, can be used to convey information in a similar manner. Bertin described marks as these basic units and also developed a given number of methods these units can be modified, such as position, size, shape or color. These predefined modifications are called visual variables. Each of these variables can have certain charactaristics.

Marks

A mark is made to represent some information other than itself. It is also referred to as a sign.

Marks can be

• Points are dimensionless locations on the plane, represented by signs that obviously need to have some size, shape or color for visualisation.
• Lines represent information with a certain length, but no area and therefore no width. Again lines are visualised by signs of some thickness.
• Areas hava a length and a width and therfore a two-dimensional size.
• Surfaces are areas in a three-dimensional space, but with no thickness.
• Volumes have a length, a width and a depth. They are thus truly three-dimensional.

Visual Variables

Jaques Bertin defined seven Visual Variables [Bertin, 1967] consisting of:

Since nowadays information is presented by computers, the addition of motion as a new visual variable becomes important.

Characteristics

The choice of the variable, which would be most appropriate to present each aspect of information depends on the characteristics.

• Selective: If a mark changes in this variable and as an effect can be selected from the other marks easily the visual variable is said to be selective.
• Associative: Several marks can be grouped across changes in other visual variables.
• Quantitative: If the difference between two marks in this variable can be interpreted numerically, the visual variable is quantitative.
• Order: If the variable supports ordered reading it is an ordered visual variable. This means that a change could be read as more or less (e.g. in size you can order marks according to their area).
• Length: The length defines how many values the variable features. For example how many shades of grey can be recognised.

References

• Proceedings

[Bertin, 1967] Bertin, Jaques: "Sémiologie Graphique". Paris: Editions Gauthier-Villars. Deutsche Übersetzung von Jensch, G.; Schade, D.; Scharfe, W.: Graphische Semiologie.Diagramme – Netze - Karten. Berlin: Walter de Gruyter, 1974.

[Skupin, 2000] Skupin, A: "From Metaphor to Method: Cartographic Perspectives on Information Visualization" IEEE Symposium on Information Visualization. October 9-10, 2000, Salt Lake City, Utah.

[Carpendale, 2003] M. S. T. Carpendale: "Considering Visual Variables as a Basis for Information Visualisation", University of Calgary, Department of Computer Science, 2001-693-16, 2003