Ware, C.: Visual Thinking for Design, Morgan Kaufman/Elsevier, 2008
Type: Book/Paperback
Author: Colin Ware
Pages: 256
Publisher: Morgan Kaufmann
Publication Date: 2008
Key Features
- Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
- Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
- Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
- Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.
[Elsevier, 2008]
ISBN 9780123708960
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Table of Contents
- VISUAL QUERIES
- The Apparatus and Process of Seeing
- The Act of Perception
- Bottom-Up
- Top-Down
- Implications for Design
- Nested Loops Distributed
- Cognition Conclusion
- WHAT WE CAN EASILY SEE
- The Machinery of Low-Level Feature Analysis
- What Stands Out = What We Can Bias for
- Visual Search Strategies and Skills
- Using Multiscale Structure to Design for Search
- Conclusion
- STRUCTURING TWO DIMENSIONAL SPACE
- 2.5D Space
- The Pattern-Processing Machinery
- The Binding Problem: Features to Contours
- The Generalized Contour Texture Regions
- Interference and Selective Tuning Patterns, Channels, and Attention
- Intermediate Patterns Pattern Learning
- Visual Pattern Queries and the Apprehendable Chunk
- Spatial Layout
- Horizontal and Vertical Pattern for Design
- Examples of Pattern Queries with Common Graphical Artifacts
- Semantic Pattern Mappings
- COLOR
- The Color-Processing Machinery
- Opponent Process Theory
- Channel Properties
- Principles for Design
- Color-Coding Information
- Emphasis and Highlighting
- Color Sequences
- Color on Shaded Surfaces
- Semantics of Color
- Conclusion
- GETTING THE INFORMATION: VISUAL SPACE AND TIME
- Depth Perception and Cue Theory
- 2.5D DESIGN
- Affordances
- The Where Pathway
- Artificial Interactive Spaces
- Space Traversal and Cognitive Costs
- Conclusion
- VISUAL OBJECTS, WORDS, AND MEANING
- The Inferotemporal Cortex and the What Channel
- Generalized Views from Patterns
- Structured Objects
- Gist and Scene Perception
- Visual and Verbal Working Memory Thinking in Action: Receiving a Cup of Coffee
- Elaborations and Implications for Design
- Novelty Images as Symbols
- Meaning and Emotion
- Imagery and Desire
- Conclusion
- VISUAL AND VERBAL NARRATIVE
- Visual Thinking Versus Language-Based Thinking
- Comparing and Contrasting the Verbal and Written Modes
- Linking Words and Images Through Diexis
- PowerPoint Presentations and Pointing Mirror Neurons: Copycat Cells
- Visual Narrative: Capturing the Cognitive Thread
- Cartoons and Narrative Diagrams
- Conclusion
- CREATIVE META SEEING
- Mental Imagery
- The Magic of the Scribble
- Diagrams are Ideas Made Concrete
- Requirements and Early Design
- The Creative Design Loop
- Visual Skill Development
- Conclusion
- THE DANCE OF MEANING
- Review
- Implications
- Design to Support Pattern Finding
- Optimizing the Cognitive Process
- Learning and the Economics of Cognition
- Attention and the Cognitive Thread
- What’s Next?
References
[Elsevier, 2008] Elsevier, Elsevier: Visual Thinking: Ware, Retrieved at: July 29, 2008. http://www.elsevierdirect.com:80/product.jsp?isbn=9780123708960