InfoVis:Wiki - User contributions [en]

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T17:03:03Z

UE-InfoVis0506 0125116: /* Modified */

bla

== Poor Graphic ==

[[Image:Ropeik03neverbitten.jpg|none|thumb|600px|none|Never Bitten, Twice Shy: The Real Dangers Of Summer]]

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== New Graphic ==

[[Image:graphic.png|none|thumb|600px|none|Never Bitten, Twice Shy: The Real Dangers Of Summer (modified)]]

== Modified ==

There are several aspects to remove or modify this graphic.

* Determine the best medium to display. In this case we use a logarithmic graph. A logarithmic graph shows all categories in which a number of cases is different (e.g. shark attack: One of 6 million swimmers).
* Reduce all graphic shapes and tables. Instead use one color graph for every category.
* The data are not complete. The violet and blue line are broken. There are no exist significant data.
* Remove left to right bar and use instead x/y coordination system to get a total overview.
* Relevant information should be emphasize.

== Ressources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004, http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920
[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999, http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T17:01:22Z

UE-InfoVis0506 0125116: /* Drawback */

bla

== Poor Graphic ==

[[Image:Ropeik03neverbitten.jpg|none|thumb|600px|none|Never Bitten, Twice Shy: The Real Dangers Of Summer]]

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== New Graphic ==

[[Image:graphic.png|none|thumb|600px|none|Never Bitten, Twice Shy: The Real Dangers Of Summer (modified)]]

== Modified ==

There are several aspects to remove or modify this graphic.

* Determine the best medium to display. In this case we use a logarithmic graph. A logarithmic graph shows all categories in which a number of cases is different (e.g. shark attack: One of 6 million swimmers).
* Reduce all graphic shapes and tables. Instead use one color graph for every category.
* The data are not complete. The violet and blue line are broken. There are no exist significant data.
* Remove left to right bar and use instead x/y coordination system to get a total ovierview.
* Relevant information should be emphasize.

== Ressources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004, http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920
[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999, http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T17:00:56Z

UE-InfoVis0506 0125116: /* Poor Graphic */

bla

== Poor Graphic ==

[[Image:Ropeik03neverbitten.jpg|none|thumb|600px|none|Never Bitten, Twice Shy: The Real Dangers Of Summer]]

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== New Graphic ==

[[Image:graphic.png|none|thumb|600px|none|Never Bitten, Twice Shy: The Real Dangers Of Summer (modified)]]

== Modified ==

There are several aspects to remove or modify this graphic.

* Determine the best medium to display. In this case we use a logarithmic graph. A logarithmic graph shows all categories in which a number of cases is different (e.g. shark attack: One of 6 million swimmers).
* Reduce all graphic shapes and tables. Instead use one color graph for every category.
* The data are not complete. The violet and blue line are broken. There are no exist significant data.
* Remove left to right bar and use instead x/y coordination system to get a total ovierview.
* Relevant information should be emphasize.

== Ressources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004, http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920
[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999, http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:37:42Z

UE-InfoVis0506 0125116: /* Poor Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:36:51Z

UE-InfoVis0506 0125116: /* Poor Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:34:25Z

UE-InfoVis0506 0125116: /* Poor Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:32:48Z

UE-InfoVis0506 0125116: /* Resources */

bla

== Resources ==

hallo

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:32:36Z

UE-InfoVis0506 0125116: /* Resources */

bla

== Resources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004, http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999, http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:31:34Z

UE-InfoVis0506 0125116: /* Test */

bla

== Test ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004, http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999, http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:31:14Z

UE-InfoVis0506 0125116: /*Resources*/

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:29:23Z

UE-InfoVis0506 0125116: /* Drawback */

bla

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

*Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:28:48Z

UE-InfoVis0506 0125116: /* Drawback*/

bla

== Drawback ==

1
Before we can redesing above graphic, we should discuss principle design guidelines.

*Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:27:11Z

UE-InfoVis0506 0125116: /* Poor Graphic */

bla

== Resources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004,
http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999,
http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:26:27Z

UE-InfoVis0506 0125116: /* Drawback */

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== Resources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004,
http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999,
http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:05:35Z

UE-InfoVis0506 0125116: /* Poor Graphic */

== Poor Graphic ==

[[Image:Ropeik03neverbitten.jpg|thumb|600px|center|Never Bitten, Twice Shy: The Real Dangers Of Summer]]

== Resources ==

[Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004,
http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

[Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999,
http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:01:11Z

UE-InfoVis0506 0125116: /* Resources */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:00:33Z

UE-InfoVis0506 0125116: /* Resources */

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== Resources ==

* [Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004,
http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

* [Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999,
http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T16:00:22Z

UE-InfoVis0506 0125116: /* Resources */

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== Resources ==

* [Few, 2005] Stephen Few, Elegance Through Simplicity, Creation Date: October 16, 2004,
http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=N2ATDQWY5VYKSQSNDBGCKHSCJUMEKJVN?articleID=49400920

* [Tufte, 2005] Edward R. Tufte, The Visual Display of Quantitative Information, Creation Date: January 26, 1999,
http://ldt.stanford.edu/ldt1999/Students/mizuno/Portfolio/Work/reports/tufte/ed229c-tufte-outline.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T15:53:27Z

UE-InfoVis0506 0125116: /* Drawback */

== Drawback ==

Before we can redesing above graphic, we should discuss principle design guidelines.

* Lie Factor: The graphic shows more design variation than data variation. The information is not clear and detailed.
* Data-Ink: Data-ink ratio is redundant. The shark illustration is more dominand than rest of queue.
* Color coding: It chart looks a little confuse because a viewer has no overview about relevant information. Background color and foreground color in table are not contrast.
* Aestetic-Usability Effect: All symbols are to big along diagonal axis. Symbols more important than relevant information in tables.
* Layout: The whole layout looks confuse. First of all you see a shark, than rest of chart and written text. This layout shows no relevant information about "The real dangers of summer".

== Update Graphic ==

[[Image:graphic.png|thumb|600px|center|Never Bitten, Twice Shy: The Real Dangers of Summer (modified)]]

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-05T15:41:49Z

UE-InfoVis0506 0125116: /* Drawback */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T11:34:59Z

UE-InfoVis0506 0125116: /* Update Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T11:32:42Z

UE-InfoVis0506 0125116: /* Update Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T11:32:23Z

UE-InfoVis0506 0125116: /* Update Graphic */

File:Graphic.png

2005-11-04T11:30:21Z

UE-InfoVis0506 0125116: Never Bitten, Twice Shy: The Real Danger of Summer (modified)

== Summary ==
Never Bitten, Twice Shy: The Real Danger of Summer (modified)
== Copyright status ==
free
== Source ==
Gerold Mosinzer

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T11:28:24Z

UE-InfoVis0506 0125116: /* New Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T11:05:16Z

UE-InfoVis0506 0125116: /* New Graphic */

File:Newgraphic.png

2005-11-04T11:03:56Z

UE-InfoVis0506 0125116: Never Bitten, Twice Shy: The Real Dangers of Summer

== Summary ==
Never Bitten, Twice Shy: The Real Dangers of Summer
== Copyright status ==
orginal source
== Source ==

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T10:59:07Z

UE-InfoVis0506 0125116: /* New Graphic */

File:Articel.JPG

2005-11-04T01:35:25Z

UE-InfoVis0506 0125116: The image shows a written articel view.

== Summary ==
The image shows a written articel view.
== Copyright status ==

== Source ==
produced

File:Dying.JPG

2005-11-04T01:32:52Z

UE-InfoVis0506 0125116: The image shows a dying cases view.

== Summary ==
The image shows a dying cases view.
== Copyright status ==

== Source ==
produced

File:Medical.JPG

2005-11-04T01:30:22Z

UE-InfoVis0506 0125116: The image shows a required medical treatment view.

== Summary ==
The image shows a required medical treatment view.
== Copyright status ==

== Source ==
produced

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T01:28:53Z

UE-InfoVis0506 0125116:

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T01:28:36Z

UE-InfoVis0506 0125116: /* Poor Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T01:28:24Z

UE-InfoVis0506 0125116:

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T01:28:02Z

UE-InfoVis0506 0125116: /* New Graphic */

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 2

2005-11-04T01:05:12Z

UE-InfoVis0506 0125116: /* New Version */

File:Audi skoda.jpg

2005-11-02T09:41:40Z

UE-InfoVis0506 0125116: /* Source */

== Summary ==
The image shows different design aesthetic between an A4 Avant and a Skoda Octavia Estate.

== Copyright status ==

== Source ==
[Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005, http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-02T09:28:05Z

UE-InfoVis0506 0125116: /* Example */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented. [2]

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Mark Boulton: Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda. [1]

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005, http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-02T09:27:53Z

UE-InfoVis0506 0125116: /* Example */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented. [2]

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Mark Bulton: Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda. [1]

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005, http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

File:Audi skoda.jpg

2005-11-02T09:26:35Z

UE-InfoVis0506 0125116: /* Summary */

== Summary ==
The image shows different design aesthetic between an A4 Avant and a Skoda Octavia Estate.

== Copyright status ==

== Source ==
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

File:Audi skoda.jpg

2005-11-02T09:05:55Z

UE-InfoVis0506 0125116: /* Summary */

== Summary ==
Different design aesthetic between an A4 Avant and a Skoda Octavia Estate.

== Copyright status ==

== Source ==
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-01T21:04:46Z

UE-InfoVis0506 0125116: /* Bibliography */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented. [2]

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda. [1]

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005, http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-01T21:03:06Z

UE-InfoVis0506 0125116: /* Example */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented. [2]

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda. [1]

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005,
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-01T21:02:50Z

UE-InfoVis0506 0125116: /* Introduction */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented. [2]

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda. [2]

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005,
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-01T21:02:11Z

UE-InfoVis0506 0125116: /* Example */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented.

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda. [2]

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005,
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-11-01T20:59:54Z

UE-InfoVis0506 0125116: /* Definitions */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [1]

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [3]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented.

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda.

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005,
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-10-30T22:34:02Z

UE-InfoVis0506 0125116: /* Bibliography */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [markboulton.co.uk]

 

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [Universal Principles of Design (Hardcover)]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented.

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda.

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005,
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004,
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005,
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005,
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-10-30T22:30:32Z

UE-InfoVis0506 0125116: /* Bibliography */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [markboulton.co.uk]

 

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [Universal Principles of Design (Hardcover)]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented.

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda.

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Stephan Capp , Universal Principles of Design, 2004
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-10-30T22:28:41Z

UE-InfoVis0506 0125116: /* Bibliography */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [markboulton.co.uk]

 

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [Universal Principles of Design (Hardcover)]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented.

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda.

== Bibliography ==

[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

[2] [Capp, 2004] Capp Cretive Service, Universal Principles of Design, 2004
http://www.cappcreative.com/content/universal.php

[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005
http://www.leftclick.co.nz/take5/take5.html

[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html

Teaching:TUW - UE InfoVis WS 2005/06 - Gruppe 01 - Aufgabe 1 - Aesthetic-Usability Effect

2005-10-30T22:27:55Z

UE-InfoVis0506 0125116: /* Bibliography */

== Definitions ==

* The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. [markboulton.co.uk]

 

* The aesthetic usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not. The effect has been observed in several experiments, and has significant implications regarding the acceptance, use and performance of a design. [Universal Principles of Design (Hardcover)]

== Introduction ==

So if you have two identical products and one has a more attractive ‘skin’ than the other, you will find that users will prefer the more attractive design and will perceive it as being easier to use.

This has quite important implications with respect to the success of a design. Because aesthetic designs look easier to use they will have a higher probability of being used and accepted. Conversely, a product with a more usable design may in fact still fail to be accepted if the aesthetic is poor. A very similar phenomenon exists between human beings where first impressions of an attractive person is quite different than someone who is less attractive. Such observations are well documented.

== Example ==

Audi or Skoda?

Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design.

Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.

[[Image:audi_skoda.jpg|thumb|400px|center|Audi Skoda comparison]]

What car would you rather have - a Skoda Octavia Estate, or an Audi A4 Avant? I’d rather have the Audi actually even though it’s much more expensive. Don’t get me wrong, the Skoda is a nice looking car but the company has never really shifted the stigma attached to the brand, which was brought about by bad, cheap design. Why did I pick those two cars? Well, they’re both the same really. Same chassis and parts, they both have four wheels, good fuel economy and safety, it’s only the design and brand which sets them apart.

The Aesthetics of the Audi make it a more desirable product and i’m sure if you did a survey you would find people thought they could use it better than the Skoda.

== Bibliography ==

:[1] [Boulton, 2005] Mark Boulton, Journal, Aesthetic-Usability Effect, March 6, 2005
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/

:[2] [Capp, 2004] Capp Cretive Service, Universal Principles of Design, 2004
http://www.cappcreative.com/content/universal.php

:[3] [Design, 2005] User Experience Design, Perceived Usability, September 12, 2005
http://www.leftclick.co.nz/take5/take5.html

:[4] [Van Zijl, 2005] Karen van Zijl, Usabiltiy and the aestehtic-usability effect, June 8, 2005
http://famstudents.uct.ac.za/blogs/kvanzijl/archives/000596.html