Ware, C.: Visual Thinking for Design, Morgan Kaufman/Elsevier, 2008

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[Elsevier, 2008]

Type: Book/Paperback
Author: Colin Ware
Pages: 256
Publisher: Morgan Kaufmann
Publication Date: 2008

Key Features
  1. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
  2. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
  3. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
  4. Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.
[Elsevier, 2008]



ISBN 9780123708960

[edit] Table of Contents

  • VISUAL QUERIES
    • The Apparatus and Process of Seeing
    • The Act of Perception
    • Bottom-Up
    • Top-Down
    • Implications for Design
    • Nested Loops Distributed
    • Cognition Conclusion
  • WHAT WE CAN EASILY SEE
    • The Machinery of Low-Level Feature Analysis
    • What Stands Out = What We Can Bias for
    • Visual Search Strategies and Skills
    • Using Multiscale Structure to Design for Search
    • Conclusion
  • STRUCTURING TWO DIMENSIONAL SPACE
    • 2.5D Space
    • The Pattern-Processing Machinery
    • The Binding Problem: Features to Contours
    • The Generalized Contour Texture Regions
    • Interference and Selective Tuning Patterns, Channels, and Attention
    • Intermediate Patterns Pattern Learning
    • Visual Pattern Queries and the Apprehendable Chunk
    • Spatial Layout
    • Horizontal and Vertical Pattern for Design
    • Examples of Pattern Queries with Common Graphical Artifacts
    • Semantic Pattern Mappings
  • COLOR
    • The Color-Processing Machinery
    • Opponent Process Theory
    • Channel Properties
    • Principles for Design
    • Color-Coding Information
    • Emphasis and Highlighting
    • Color Sequences
    • Color on Shaded Surfaces
    • Semantics of Color
    • Conclusion
  • GETTING THE INFORMATION: VISUAL SPACE AND TIME
    • Depth Perception and Cue Theory
  • 2.5D DESIGN
    • Affordances
    • The Where Pathway
    • Artificial Interactive Spaces
    • Space Traversal and Cognitive Costs
    • Conclusion
  • VISUAL OBJECTS, WORDS, AND MEANING
    • The Inferotemporal Cortex and the What Channel
    • Generalized Views from Patterns
    • Structured Objects
    • Gist and Scene Perception
    • Visual and Verbal Working Memory Thinking in Action: Receiving a Cup of Coffee
    • Elaborations and Implications for Design
    • Novelty Images as Symbols
    • Meaning and Emotion
    • Imagery and Desire
    • Conclusion
  • VISUAL AND VERBAL NARRATIVE
    • Visual Thinking Versus Language-Based Thinking
    • Comparing and Contrasting the Verbal and Written Modes
    • Linking Words and Images Through Diexis
    • PowerPoint Presentations and Pointing Mirror Neurons: Copycat Cells
    • Visual Narrative: Capturing the Cognitive Thread
    • Cartoons and Narrative Diagrams
    • Conclusion
  • CREATIVE META SEEING
    • Mental Imagery
    • The Magic of the Scribble
    • Diagrams are Ideas Made Concrete
    • Requirements and Early Design
    • The Creative Design Loop
    • Visual Skill Development
    • Conclusion
  • THE DANCE OF MEANING
    • Review
    • Implications
    • Design to Support Pattern Finding
    • Optimizing the Cognitive Process
    • Learning and the Economics of Cognition
    • Attention and the Cognitive Thread
    • What’s Next?


[edit] References

[Elsevier, 2008] Elsevier, Elsevier: Visual Thinking: Ware, Retrieved at: July 29, 2008. http://www.elsevierdirect.com:80/product.jsp?isbn=9780123708960